I fell asleep thinking about the $10 Challenge.
Have you heard about it?
Billy Coffey’s friend Terri told a story that inspired him to stick $10 in his pocket, set apart from gas and grocery money, for one purpose only—to bless somebody.
And he met Joey.
Since then, Billy has created a $10 Challenge Headquarters, where we can read stories of people who have done the same—set apart $10 to bless somebody.
As I said, I fell asleep thinking about the $10 Challenge. I was sinking into that near-sleep zone when one word popped into my head: “Goodwill.”
So the next day I drove over to Goodwill with two of my kids. We pulled in behind an older, scraped-up Jeep SUV. The SUV pulled into a handicap-accessible spot in front of the door. The driver wore jeans, work boots, a faded jean jacket, and had a red, white and blue bandana tied around his longish hair. A woman about my age helped an elderly lady settle into a wheelchair.
I don’t know if they needed $10 or not, but I went ahead and bought a $10 Goodwill gift certificate (yes, Goodwill has gift certificates). After we finished shopping, the kids and I sat in the car for a few minutes while I wondered out loud if I should anonymously leave the certificate with those people or give it to a friend of mine who works at an inner-city grade school. She buys uniforms and coats at Goodwill for some of the neediest students.
“I like that idea,” my teenage daughter affirmed.
“I do, too,” I said, “but I keep thinking about that family in the SUV.”
“Well,” she replied, “maybe that’s God telling you to give it to them.”
“I’m torn,” I said, “because they both seem like good ideas.”
My eight-year-old son looked up from his electronic game and announced, “One good idea plus another good idea equals a great idea!”
And I thought, maybe he’s right? Maybe we should do both?
So the kids and I agreed to give my friend some funds so she can shop for her school girls. And then I slipped the gift certificate inside a plastic Goodwill bag to keep it from getting wet, and tucked it under the windshield wiper of the scraped-up SUV.
Perhaps there’s a pessimist tucked inside my generally optimistic self, because I couldn’t help but imagine possible negative outcomes. After all, maybe the family will be insulted by the gift certificate. Maybe they’ll be shocked. Maybe they’ll mistake the bag for trash and throw it away.
Or maybe … well, maybe they will accepted it as a small gift, an anonymous gesture of good will toward men.
Sometimes we mere mortals don’t know the end of the story.
But many of us take action anyway.
Here’s a sampling from the $10 Challenge headquarters:
- Katdish at Hey look, a chicken! attempted to give $20 worth of Starbucks coffee anonymously.
- Peter Pollock at Rediscovering the Church anonymously deposited $10 into someone’s PayPal account.
- Jennifer at Getting Down With Jesus bought red gloves to go with the $10, which she slipped into an envelope with a note promising to pray for the recipient.
- Maureen at Writing Without Paper bought several $12 insecticide-treated nets that will protect someone in the world from mosquitoes … and malaria.
- Anne at Building His Body makes a habit of leaving the required quarter deposit money in the grocery carts for the next person to take one for free.
Billy wrote on his blog:
‘Tis the season for joy and song and laughter. For miracles. And it’s come at just the right time, because there are many who need all four. Yet while we pray for God’s blessing and while we embrace that Christmas magic, let’s not forget that God often gives joy and song and laughter not through the divine intervention, but through the feeble hands of mere mortals like you and me.
Post by Ann Kroeker of Not So Fast and ann kroeker. Photo by Ann Voskamp of Holy Experience. Used with permission.






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Nice … the Goodwill idea is great. Might steal that for my challenge.
Janet: Our Goodwill prices have gone up a little in the past two or three years, but $10 can still pay for several nice items. Whether you give Goodwill or come up with another idea, I’m glad to hear you’re joining the challenge!
I love your story, Ann. Funny how we get stuck because we have our “idea” and then somebody comes along (oh, children are good for that!) and says “Why not? Why not do both?” I’d like to take that little-kid voice with me into my day, my years.
LL: You’re right–sometimes the answer is right in front of me, but I’m too focused in on one idea to miss the obvious solution. And it takes a little child to lead me.
The goodwill idea is great… and doubling up… well, your son is just very generous with your money!
Thanks for linking to my post, I much appreciate it!
Hi, Peter: We’re going to test his generosity by asking him to contribute a portion. I guess we’ll soon see how big his heart really is….
Your son is right. One good idea plus another good idea really is a great idea.
What a wonderful post, Ann. Thanks for spreading the word.
We’re glad you gave us the inspiration to pay attention and look for ways to bless. Thanks for all you do, Billy!
I like this. I like that as you fell asleep the word Goodwill came to you. You rested and trusted God. I couldn’t sleep last night searching for my $10.00 answer.
I also liked you not knowing the outcome – that’s an act of faith to do it anyway.
Like a farmer planting seed, and God gives the increase.
Looking to be a blessing – this then is how we should live.
Thank you
Thanks, Doug, for giving Pessimist Ann hope that the Lord will do something with that little seed of goodwill at Goodwill. It was given in hopes of blessing, so I hope it was received that way.
Okay, math never was my strong point…
Will They Eat the Bunnies? http://bit.ly/68JbpU
L.L., what a great story! I love the secret of letting your dollar amount expand so that the kids could choose what they felt was right. Beautiful $10, er, $20, no wait, it was $50 total, right? Anyway, what a great generous story!
Ann, thanks for including me here. As my pastor says, “Thanksliving” isn’t something to do for a holiday, but a way of life for the heart of gratitude to God.
For what it’s worth, my daughters and I LOVE the treasures to be found in a thrift store.
I saw that word in your post: “Thanksliving.” Memorable reminder for how to live our daily lives…and I’m glad to find another secondhand-shopping friend!
What a great idea. I wasn’t aware Goodwill had gift certificates. I agree with Peter, your son was very generous with your money. My kids are the same way. I’m loving reading all of these stories!
i like the discussion that took place in your car.
the process…
I’m just glad I listened to the kid with the great idea.
Fun idea, Ann/Billy. Thanks for passing it along.
I have heard is said that once a gift is given, it is out of the giver’s hands. Poof. Gone. Not to be thought of again. I disagree. When the gift giver walks with The Ultimate Giver and our thoughts, prayers & blessings cover the gift, the recipient then becomes part of God’s gift to us.
All of the $10 Challenge stories have reflected such beauty and love.
Blessings.
Thank you for this beautiful thought–what a rich way of thinking about it. Your comment is indeed a blessing.
My husband is a gifted giver. He does things like this all the time. I’m the one who is always “second-guessing” – thinking it to death. When I can get self out of the way, it amazes me the blessing that comes. Perhaps we just need to do the giving and let the Father work out the rest. He is doing something in us that is priceless.
You nailed me as a “second-guesser.” I’m glad to know I’m not the only one! I appreciate Christmas Change and the $10 Challenge for encouraging me/us to just do it … just go ahead and give, and as you say, “let the Father work out the rest.”