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As I mentioned a few weeks back, I’ve been rereading some of Mike Yaconelli books. This weekend, I was reading through Dangerous Wonder, and in one of the chapters Mike writes about Jesus’ parable of the banquet. You know, the one where the rich man sends out invitations to all of his rich friends, but [...]

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As I sit here in a hotel room, I think of how people sometimes look at me with envy. As a consultant, I travel a lot. Many people think, “What fun and adventure!” It may be for some folks, but not for me. Being away from family and home is difficult. Hotels can be noisy [...]

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I’m often contacted by self-published authors wanting to know how to promote their book through the mail. I normally tell them two things:

It’s nearly impossible these days to make money selling a single title book through the mail. That doesn’t mean mail in general doesn’t work any more, because it does. But response rates [...]

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One of the great mysteries of the marketing universe is long copy vs. short copy.  Now, I know this isn’t very spiritual, but I thought some marketing comments might be beneficial to many of you.
Having been in marketing all these many years, I vividly remember the days before the web when we used the [...]

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