Posted in Uncategorized on Jan 23rd, 2008
I must admit, I struggle with headlines.
…Get too creative and you risk becoming silly and may lose credibility.
…Get too conservative and you go unnoticed.
From my marketing experience, I know that headlines can be one of the more important parts of any text. It often makes the difference between being read and not being read. But for [...]
Posted in Uncategorized on Jan 17th, 2008
I pulled this off the Direct Marketing Association’s newsletter. Facebook continues to be hot news. Note the estimated value in the last line. Wow! I bet you didn’t realize it is that popular!
“FACEBOOK GETS BIG INVESTMENT. The Samwer brothers of Europe have agreed to invest in social-networking site Facebook Inc., according to a spokesman for [...]
Posted in Uncategorized on Jan 14th, 2008
This came out of the Direct Marketing Association newsletter. This confirms buzz that more and more folks are watching TV and video online. It also confirms that use of mobile technology will continue to grow.
“AMERICANS MORE WIRED, NEW MEDIA SURVEY FINDS. About 38% of US consumers are watching TV shows online, 36% use their cell phones [...]
Posted in Uncategorized on Jan 7th, 2008
Here’s some news I received from the Direct Marketing Association. These are truly staggering numbers.
“Spam messages are on the rise. According to IronPort, there are over 62 billion spam messages sent per day, up from 31 billion last year. And the threat is greater than ever as spam messages contain viruses and large images that [...]
Posted in Uncategorized on Jan 4th, 2008
How do you make your writing more readable?
As a young marketing person/ writer, I discovered that long copy isn’t necessarily a bad thing, especially if the content or message is strong. But, it needs to be readable. If a reader looks at content and sees a paragraph that is half a page long, it [...]
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