A Culture on the Move…
Jan 14th, 2008 by gibsondirect
This came out of the Direct Marketing Association newsletter. This confirms buzz that more and more folks are watching TV and video online. It also confirms that use of mobile technology will continue to grow.
“AMERICANS MORE WIRED, NEW MEDIA SURVEY FINDS. About 38% of US consumers are watching TV shows online, 36% use their cell phones as entertainment devices, and 45% are creating online content like websites, music, videos, and blogs for others, according to a new-media survey from Deloitte & Touche.”
Interesting, although not surprising to me. But then again, that’s probably because we watch all of our “prime time” shows online because 1) that’s our family time together, and 2) we don’t want our daughter to see the commercials that play anyway.